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Make Money Online
- Defend Against The
Latest Scam
By: Bordu Silviu
First, let's do a
little recap'. As I
stated in the first
part of the article,
"Make Money Online -
The Latest Scam
Disclosed", "refund
policy scammers"
affect the websites
that make money
online by selling
digital products by
buying the product
and asking for
refunds, while
keeping the product.
Now I will give you
some solutions you
can choose from.
But, unfortunately,
all of them have
some bad
consequences, aside
the good ones. The
best piece of advice
anyone that makes
money online can
give you is testing.
First, the obvious
solution: get rid of
the refund policy.
This way you won't
have problems with
these scammers
anymore and you can
continue to make
money online without
them bothering you.
The bad thing is
that this solution
might reduce your
conversion rate, but
like I said before,
test. You might be
surprised of the
results and see that
the conversion rate
stays almost, if not
the same as you had
before. This has
happened to others.
Next, I will give
you some tips to
increase your
conversion rate if
you decide to go
with the no-refund
policy and thus help
your make money
online business.
One thing you can do
to help increase the
conversion rate,
sometimes even more
than it was before
you got rid of the
refund policy, is to
place a text just
before the order
form telling people
that you don't have
a refund policy
because of these
scammers and you
don't want your
product to end up on
their hands. This
actually worked out
great for others and
they made had more
sales than before.
Another thing,
probably the best,
is to use trials for
both software and
e-books. For
e-books, just give
them few chapters
for free and, if
they like it, they
have to buy it. Some
gave away one
quarter of the
e-book itself,
others even one
third. This is a
great way to build
up credibility. You
can even state on
your sales page, if
you use clickbank
for eg., that
clickbank reads your
e-book to make sure
it's all in order
before it's put up
on their website.
This way you kind of
reassure people that
they will get what
they pay for and not
just those chapters
you give for free
and the
rest...crappy
content.
There is yet another
thing, but this, in
my opinion, can only
be used by people
who already have a
rather high
credibility on the
Internet (and
probably know this
already :) ). The
thing you can do is
use testimonials
instead of refund
policy. It works out
great for the
majority of make
money online
business owners.
Another solution
people thought was a
software to disable
the product in case
of a refund. But
this might work with
software, but
definitely not with
e-books, because
they can easily be
copied to another
text document and,
in the end, the
scammer still ends
up with it. This
solution is still
debated, because,
from what I
understood, at the
moment, there isn't
any software that
can't be easily
cracked.
Well, that's it. I
really hope this
will help you make
money online and
defend yourself
against these
scammers in the same
time.
About the Author
Online Internet
Marketing & Home
Business Resource
Center
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