Yahoo Search Marketing:
Is an effective online
marketing tool
By: Matt Bacak
Yahoo! manages to utilize
its huge network of websites
and portals to provide
Yahoo! Search Marketing
services which provides you
an opportunity to advertise
your business in a number of
methods. The methods are
sub-divided in the following
categories:
Sponsored Search:
Display your ad prominently
in leading search engines
such as Yahoo!, MSN,
Altavista, CNN and Infospace
Advertise your Web site
with Yahoo! Sponsored
Search and reach over
80% of active Internet users
on sites like Yahoo!, MSN
and Alta Vista.
Sign up and get a $25 credit
Product Submit:
Get your product listed in
Yahoo! Shopping and Yahoo!
Buyers Guide and be found by
millions of users
Travel Submit: Get
your travel product or
service listed in Travel
Deals marketplace or Travel
Deals listings and allow
easy access of information
to potential travelers
Directory Submit:
Powered by the powerful
Yahoo! Search, submit your
business information in
Yahoo! Directory.
Each category is defined
to meet the requirement of a
certain type of advertiser
and you would need to first
decide your category before
proceeding further. Once you
have decided which category
suits your requirements
best, you can proceed to set
up your marketing campaign
at Yahoo!.
Other than the above
categories of advertising
Yahoo! also provides the
option for providing
Local Advertising and
Search Submit. Local
Advertising is again split
into two sub-categories of
Local Sponsored Search and
Local Listings.
This is very beneficial for
businesses having local
presence and they can catch
users who are searching for
a particular service or
product in a locality and
the costs of advertising in
this section is probably one
of the most affordable for
an online campaign.
Search Submit on
the other hand provides
Search Submit Express and
Search Submit Pro both of
which are purely related to
getting your site put on the
search results of a group of
top search engines.
If you are confused with
the various types of
products being offered with
Yahoo! Search Marketing, you
can use their online tool to
help you determine which
product suits you the best.
All you need to do is answer
a few simple questions and
the wizard will recommend
the products which suit your
requirement best. All
products of Yahoo! Search
Marketing provide detailed
analysis of traffic coming
to your website which helps
you make further decisions
on your online marketing
campaign.
Should you have a budget
of over $10,000 per month
for online advertising, you
can contact Yahoo! sales
team for a customized
package that better suit
your business.
Though Yahoo! Search
Marketing programme sounds a
bit complicated, it has some
excellent Marketing Tools to
help you go through the
entire programme with ease.
The two components are a
Marketing Console which
tracks how effective your
various campaigns are and
provides you with detailed
information on them. This is
definitely a time-saving
application as you can see
the end results of your
campaigns in a jiffy. The
other application is Search
Optimizer which helps you
get the maximum return of
investment out of a Cost Per
Acquisition (CPA) campaign.
The sign up process
requires you to create an
account and deposit funds in
the account via a credit
card and choose one of the
many marketing products
described above.
ABOUT THE AUTHOR
Matt Bacak became "#1
Best Selling Author" in just
a few short hours.
Recent Entrepreneur
Magazine’s e-Biz radio show
host is
turning Authors, Speakers,
and Experts into Overnight
Success Stories.
Discover The Secrets To
Unleash The Powerful
Promoter In You! Sign up
for Matt Bacak's Promoting
Tips Ezine ($100 value) just
visit his
website at
http://www.powerfulpromoter.com
or
http://promotingtips.com
Advertise your Web site with
Yahoo! Sponsored Search
and reach over 80% of active
Internet users on sites like
Yahoo!, MSN and Alta Vista.
Sign up and get a $25 credit
