Are You
Driving Your Marketing Like a Stuntman or a
Reckless Driver
By: Dan
Hamilton
Dear Friend,
Ideally, you should drive your marketing
like a wise stuntman and not a reckless
driver. Prior to executing any daring stunt,
a stuntman always studies and evaluates all
the different parameters involved and all
the possible scenarios with their associated
level of risk.
Depending on whether the probabilities of
success appear to be high or low, the stunt
will be marked as feasible or not feasible
-- nobody wants to risk loosing their life
stupidly.
Once the stunt has been retained as
feasible, the execution will be rehearsed
many times. First on paper, then mentally.
Over and over, the stuntman will go through
the whole event and When he feels ready, he
will execute the stunt in front of an
audience of astonished people. What appears
to be very daring or was even known as
impossible to do, has been executed
perfectly.
On Thursday May 20, 1999 Robbie Knievel
completed such a stunt: a 231 ft leap over a
section of the Grand Canyon. It was
certainly one of the most daring stunt. All
parameters must have been studied and
evaluated with the highest precision:
location, speed, angle, wind, etc... Success
was no coincidence.
Let's not forget such a daring stunt is the
result of several weeks, if not months of
careful evaluations, precise simulations,
and a meticulous preparation based on wise
decisions -- somebody's life is on the line
after all. What a good example of successful
risk-management that is!
It is pretty much the same if you want to
run successful marketing campaigns: you need
to plan thoroughly, to evaluate carefully.
Weeks or months of preparation are likely to
be needed in order to be successful.
How is your driving, marketing wise? Do you
step on the gas pedal as soon as you get in
your marketing vehicle without planning
thoroughly? How well do you know your
vehicle and all the different options? How
well do you know the terrain? How precisely
have you studied all the different
parameters? How well do you know the scope
of your campaign? Do you have what it takes
to run a successful marketing campaign?
How well and accurately you can answer these
questions will determine your level of
success. There are many more questions you
should ask yourself before putting your
hands on the stirrer and start up the
engine.
So everything is checked and you are on a
full tank and are absolutely confident you
will be able to drive your marketing on the
road leading to success. You think you are
ready. Finally, it is reality-check time on
the marketing battlefield!
But before long, it turns out the road is
bumpier than you thought, you see other
competitors passing you by and leaving you
in the dust. Their marketing vehicles is way
more powerful and these guys know how to
drive way better than you do. They drive
effectively, efficiently, based on their
experience of the road and the many
challenges they already have overcome many
times.
Your vehicle is puffing, comes to a stop.
Out of gas. Out of marketing ammunitions,
that is. You are stranded in the middle of
nowhere. It was supposed to be the ride of
your life and you are busted. You think of
the term "learning curve" and say: "Ok, what
I need to learn I will learn by doing so the
more I drive, the better off I will be..."
Only true if you are on an unlimited budget
-- but who is?
So you're going to have to take some driving
lessons and presto! Don't even think of
getting back on the road before improving
your driving or you will be toasted pulp for
good next time!
Have your vehicle marketing checked by an
expert for any missing parts and do learn
how to drive that thing! Only there are many
instructors that have absolutely no clues
whatsoever on how to drive a successful
marketing campaign and yet that's another
challenge.
If you are tired of visiting smash-repair
shops and instead want to learn how to drive
your marketing precisely and efficiently to
produce outrageous results, why not listen
to the most respected marketing instructor
in the field: Jay Conrad Levinson -- if you
are willing to listen, he is willing to show
you how to improve your driving and help you
jump over the last remaining difficulties
like Robbie Knievel over the Grand Canyon!
I invite you to learn the latest Guerrilla
Marketing Strategies from Jay Conrad
Levinson--live:
http://tinyurl.com/yut3u
All the best,
Dan Hamilton
Dan Hamilton is a Certified Guerrilla
Marketer
http://tinyurl.com/2mgz3/certif.htm
Proudly Affiliated with Jay Conrad
Levinson's Guerrilla Marketing Association
© 2004 by Dan Hamilton - All rights reserved
admn@metamorphosis.0catch.com
