An All Powerful Marketing
Principle
By: Shahnaz Rauf
An All Powerful Marketing
Principle.
Copyright [C] 2003 Shahnaz
Rauf www.snzeport.com
Trust is that one single
factor that in itself can
propel your business empire
beyond limits.
Just like you trust your
lawyer, your accountant,
your
doctor or even your hair
dresser, you also
unequivocally trust all the
other shops from which you
do your regular business:
your grocer, your butcher,
your clothes shop etc.
Similarly online, Trust has
always been a major player
in unlocking the gates to
your business kingdom. With
the emerging trends
towards believability and
honesty, it is even more
critical.
So What is trust? It is
basically a projection of
yourself or your image. The
way your clients view you.
They respect your opinions,
your expertise, your
integrity, your reliability
and view you as an
authority. They totally
believe that you will work
in
their best interest. So how
do you project that image?
Yes "How To Build Trust
Online" can be a major
concern. Here are 14 do-able
ways to build trust and
keep it:
1. Provide complete contact
information - name, email,
snail mail, and phone
number.
2. Answer all communications
promptly.
3. Create an `about-us`
page... where besides
professional background you
also put in some personal
information.
4. Write a personal letter
addressed to your client
emphasizing your
credibility, your
achievements, the
issue at hand etc. and place
it on your website.
5. Put some of your personal
photos - so your client
gets to know how you look
and can trust you better.
6. provide honest
testimonials from real
people, put
these with complete name,
place and at least website
link. With the prevailing
concept of power-linking,
you can easily get as many
testimonials as you want.
7. If your ad has appeared
on TV or your press release
has appeared in the news,
provide an "As Seen on" link
to the story or press
release.
8. Announce a professional
article with your
by-line/powerful resource
box at least once every 2
weeks.
9. If your articles appear
in prestigious
publications, create an ‘My
articles as seen on’
directory on your website,
giving dates and names of
publications and online
links where your article
appears online.
10. Publish a periodic
newsletter to maintain
regular
contact with your clients.
And try to help them out as
much as you can.
11. Prominently display your
privacy policy, terms of
operation and procedure of
work/code of conduct/
ethics on your website.
12. Tell your clients how
many hours you will be
spending on their order, how
much expertise and
technique you will be
putting in, how difficult it
is,
your exact method of
operation. Display some
finished
samples of your work.
13. Tell them how good you
are, how well appreciated,
how many awards you have
received.
14. Join organizations like
icop or BBB and
prominently display their
logos on your website.
About the Author
Shahnaz Rauf is a
freelancer actively seeking
writing
projects. She is also The
Editor of The Monster
Twister - a Newsletter
helping ordinary web owners
achieve extraordinary
heights without losing their
shirts. To Subscribe
mailto:themonstertwister-subscribe@snzeport.com
Or
visit http://www.snzeport.com
