3 High-Impact Fixes For
Your Marketing Woes
By: Allyn Cutts
Copyright 2005 Cutts Group,
llc
How many times has your
competitor gotten one over
on you? The feeling of being
left behind just eats away,
until you do something
about. The problem is that
we often feel that we’ve got
to come up with some grand
plan in order to get our
business skyrocketing again.
Don’t be fooled! Getting
back on top of the market
isn’t as tough as it seems
with these high-impact,
easy-to-use fixes.
1. The Magic Number - 1
Implement a “advertise 1
item at a time” motto for
your advertising strategy.
Does that mean you can’t
SELL more than one item at a
time? No... but wait until
AFTER the sale.
When a customer sees more
than one of a product
offered at unbelievably low
prices, he’s confused. Which
one is the better deal?
Which one does he prefer?
These questions encourage
procrastination - one of
marketing’s greatest
thieves. Instead, offer the
consumer a product that
compliments his purchase in
a nearby display... or even
at the register. You’ll make
extra profits instead of
losing a sale.
2. Outsmart Your Competitors
Your competition is looking
for you in all of the usual
places. Don’t go there.
Quietly look for new methods
of advertising and new
markets to target.
Niche markets provide the
perfect sneak tactic for
reaching new clients. Here’s
they key... sub-divide your
current market into smaller,
more specific niche markets.
Familiarize yourself with
the needs and concerns of
the niche, then present
yourself as the pro in their
corner. Leave your
competition in the dust with
the intensity of new
prospects that will come
your way.
Modernize an old marketing
technique that still carries
a wallop - postcards. Yeah,
these small, inexpensive
marketing tools still carry
a personal message that is
quick and easy to read, but
with new high-impact colors
and designs that capture the
attention of readers. Your
competition won’t even know
that you’re using them!
3. Encourage Communication
Communication is crucial to
understanding your
consumers. Encourage
questions before the sale,
during the sale and after
the sale. Make it easy and
comfortable.
Provide convenient contact
information on all of your
sales materials, including
Websites. If you find
yourself overloaded with
questions, create a
frequently asked question
page where clients can get
the answers they need
without claiming as much of
your time.
Confused customers, tough
competitors and
communication mishaps won’t
steal profits from your
account when you fix things
up with the 3 quick tips.
Who is Allyn Cutts, and why
should you care? Allyn has
spent over 24 years helping
businesses like yours find
new customers and increase
sales to current customers.
Allyn is a marketing and
sales fanatic, providing
measurable marketing
solutions that drive huge
results for small-to
mid-size business clients.
Allyn works personally with
clients to design and
deliver off-line and on-line
direct marketing strategies
that focus on metrics and
measurable results. You can
learn more about Allyn Cutts
at
http://www.AllynCutts.com
and you can call
610.437.4106 between 10 AM
and 4 PM Eastern Time
Tuesdays and Thursdays
