something that is essential to all
businesses if they are to been successful
and yet it is something that many businesses
do very badly. You can have a fantastic
website with excellent products but if
nobody sees it you are not going to sell
The purpose of your website
The purpose of your website is to sell your
products or services. Be sure to keep the
site focus on business and not on yourself.
Customers do not care about you or your life
but about what you can offer them to improve
or enhance their lives. Be sure to offer
free items and always have a way of
capturing those all important email
addresses. Offer a newsletter, a
questionnaire or even a survey to get the
customer to part with their addresses and
once you have the addresses use them. Invest
in an autoresponder and learn how to use it.
One of the first rules of marketing
Test and measure every aspect of your
marketing campaign. Test all your marketing
methods and every ad, headline, sales
letter, email etc. Are the methods
successful, did they make a profit, if so
how much and at what cost. If the returns
are good continue to use the ad etc. Discard
any methods which show poor results.
There are two types of advertising.
The advertising is gear to build and
increase awareness of a companies brand.
This method is really only used by the big
boys of business like Coca Cola as it is
We advertise, it produces a response so
allowing us to know instantly whether it is
working or not. We can then decide whether
to discard it or continue running it.
Writing a ad.
When you write a ad it should always be
personal, put yourself in the customers
shoes and address the customers needs,
desires, fears and hopes. Show the customer
how your product or service will benefit and
satisfy their needs. Remember the golden
rules when writing that ad.
ATTENTION Capture the customer attention
INTEREST Keep the customers interest
DESIRE Make the customer want or need your
product or service
ACTION Encourage the customer to take
action. E.G Order
Pay attention to any ads that you read. Take
notice of the ones you like and dislike.
Keep a copy of the ones you like and use
them as models for your own ads.
You will need to have a marketing strategy
or plan in place to promote your business.
Some of the following are methods you can
Free and paid ads
Always present a professional image in all
your marketing methods as you only have the
one chance to make a good first impression.
While your marketing methods are gear
towards attracting new customers be sure to
look after the customers you already have.
Follow up with them turn them into friends
and they will buy from you for years.
Good luck in your marketing efforts
All the best
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About the author:
Susan has a business site which offers work
at home ideas and opportunities.