10 Things I Learned About
Marketing This Week
By: Susan Dunn,
Internet Marketing
Specialist
1. My grocery store now has
a checkout stand immediately
inside the front door and
beside it is a cooler with
milk, orange juice, butter,
coffee, bread and the things
you'd run into a convenience
store for.
MARKETING TIP: Right at the
top of your website have a
link to your email or your
ezine, and some items they
can buy immediately with a
PayPal link, like a lasar
coaching session, or a
mini-course.
2. At the grocery, I passed
a display with free cooked
hamburger samples. If you
bought the bag of frozen
hamburger patties they said
they'd give you 5 items
FREE. Those 5 items were
right there and would
compose a small meal -- diet
coke, avocado slices, and
(all their brand) -- a
bottle of catsup, a bag of
buns and a small bag of
chips.
MARKETING TIP: Do this for
your web visitor, i.e., Sign
up for one month's coaching
and I'll give you 3 items
free: an emotional
intelligence assessment, my
eCourse on Optimism, and my
eBook on Resilience. Click
and pay.
3. When I tasted the sample
of the hamburger, it was
awful. The young woman who
handed it to me saw my
reaction and said, "I know,
it's not good. We cooked it
too long in the microwave,
that's why. It got dried
out."
And there she was standing
in front of her microwave
which was in front of a bin
of hundreds of the frozen
patties.
MARKETING TIP: What was she
thinking?
4. Today is June 13th. I
have a son who's a wonderful
father. The 15th is Father's
Day, but also the birthday
of his daughter, so Father's
Day slipped my mind.
This evening I received an
email offering me last
minute gifts for Father's
Day.
MARKETING TIP: Anticipate
your consumer's needs, meet
them, and make it easy for
them to spend their money
with you.
5. Today I received a post
card from a dentist saying
"Since purchasing Dr.
Feelgood's practice last
year I have not had the
pleasure of meeting you."
It went on to offer me an
exam and 3 xrays free if I'd
come on in.
MARKETING TIP: Keep after
possible consumers in a
tasteful way.
6. Last week my realtor came
over to talk about my house
which is on the market. He
said, "You got new
carpeting, a new roof, it's
spotless, it shows well,
everything's repaired, best
school district, new
landscaping ... What else
can we do to make it sell?"
COACHING TIP: When a painful
conclusion must be drawn
(lower the price), set it up
so the customer draws that
conclusion.
7. I threw out the box my
new cell phone came in and
then found out I needed that
bar code for the $50 rebate.
I called the phone
manufacturer and they said
there was nothing they could
do about it. No bar code, no
rebate. I said "Then I don't
want this phone. Where the
address I can mail it to?"
She said "Okay, how about if
I deduct $50 off your first
phone bill?"
MARKETING TIP: She was
thinking right.
8. Last week I had a
computer problem I needed
fixed immediately and it was
10 pm. I emailed
computer/web coach Nancy
Fenn, and she wrote back,
"Call Unbelievable Computer
Guy Erol, 1-555-HELP-4U2.
He'll fix it from California
right away. It's only 8 pm
here and emergencies are
what he's here for."
MARKETING & COACHING TIPS:
(1) If you're a coach, give
service and have resources
for your clients. (2) If you
offer a service be available
24/7. And, (3) Know the name
of an Unbelievable Computer
Guy who knows how to get
inside your computer LD and
fix things. They can't do it
without your coding them in,
and it sure beats waiting
for someone to come to the
house or carry the computer
somewhere. (Like that's an
option at 10 p.m.)
9. I visited my physician
this week and we got to
talking about multicultural,
different practices,
generations, etc. She said,
"Sometimes someone comes in
here and I think -- 'What is
this? Is this a social
call?' " She also mentioned
she was going to pay a home
visit to an elderly client
whose sons weren't taking
good enough care of her,
"even though they tell me
not to do anything I can't
bill for." She then took
some of my coaching cards
and brochures for her
clients who needed coaching
and wellness support.
MARKETING TIPS: (1) If you
really care about your
clients, do what it takes.
It isn't all about money.
(2) Sometimes it is "just" a
social call that heals, in
medicine, in coaching, in
life; and how deals are
forged. (3) If you're a
coach, contact physicians
and psychiatrists and let
them know what you have to
offer their patients that
they can't or won't.
10. Went with my 80 y.o.
friend to the root canal
specialist to see if her
problem tooth was root canal
or periodontal. She passed
the root canal test. I asked
the receptionist as we left,
"So what if it's gum
disease? What happens?"
"They cure it," she said.
COACHING TIP: That's what
they call "anodyne (serving
to assuage pain; not likely
to offend or arouse
tensions) therapy." When we
go to the periodontist, I
betcha my friend's tooth
will be okay because she now
"knows" they can heal it.
Remember the healing power
of positive thinking!
About the Author
Susan Dunn, Internet
Marketing Specialist,
http;//www.webstrategies.cc.
Web strategies,
consultation,
implementation,
article-writing service, web
design and critique.
Mailto:sdunn@susandunn.cc
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