Dynamic Marketing: Seven
High-Powered Success
Strategies
By: Brett Krkosska
Marketing is about results.
It's about using all your
acquired
skills and knowledge to
create a desired outcome.
Key to achieving a desired
outcome is your ability to
be
adaptive and
forward-thinking -- involved
in a process that lets
you evolve your marketing
campaign as new information
enters the
picture.
People who achieve great
results from their
promotional efforts
understand the marketing
process. You'll often notice
they have
high levels of energy and a
ceaseless flow of great
ideas.
Indeed, it would appear they
have the ability to create
"marketing magic."
If you want to tap into this
magic, you must immerse
yourself
in the marketing process.
When you are
enthusiastically involved
in reaching your marketing
goal, you are better able to
draw
upon resources and
techniques which will
produce high-powered
results.
Here are seven dynamic ways
to create your own marketing
magic:
1. Keep Your Business In
Your Back Pocket
Nearly every act you
perform, every word you
utter, holds the
opportunity to promote your
business. It can be subtle
and
nearly invisible, or overt
and commanding, but it never
stops
and it happens every day.
Every thought you have,
every action you perform,
has a
reaction at some other time
and in some other place. The
degree
to which you consciously
think about promoting your
business
determines your ability to
spot opportunities whenever
they come
and wherever they are.
Keep your business in your
"back pocket" at all times.
Promote
everyday and in all
circumstances.
2. Test to Achieve Your
Desired Results
You must be able to measure
the results of your
marketing
efforts. Unless you have a
way of identifying results
you can
never fully utilize the
power of a dollar. Measuring
results
allows you to make
comparisons among
advertising models and make
adjustments as needed.
3. Focus on Investment
Returns
You must focus on getting
the most for your
advertising dollar.
The real cost of advertising
is measured by the return on
your
investment, not the cost of
obtaining the ad. Be willing
to
spend more up front to make
more at the other end.
In less obvious ways, this
principle is just as valid
when
dealing with people or
events that seem to have no
immediate
bearing on your business.
These are investments of
your time.
Use discretion since time is
a precious and limited
commodity.
Yet, never forget that
businesses are often born
and millions
are made when time was the
only initial investment.
4. Be An Insider
You need to be active within
your industry. Stay in touch
with
current trends, follow the
activities of your
competitors, and
talk with like-minded
people. Be on the cutting
edge by
constantly expanding your
network of contacts. You'll
discover
you can then tap into your
market more easily and
target your
promotional efforts with
greater success.
5. Know Your Customers
Understand who your
customers are, where they
congregate, what
they need, why they need
it... in short, get inside
their skin.
When you know your customers
you can hit their "what's in
it for
me?" buttons. Offer them
more than they need - both
before and
after the sale - and your
efforts will pay off.
6. Give People Benefits
Realize that when people
become interested in
something they
have a voracious appetite
for information. If they've
made an
impulse decision to buy,
they want information to
justify that
decision. If they haven't
decided to buy, they need
information
before pulling out their
credit card. Either way, you
must come
through to secure the sale.
Seek to inform people rather
than sell to them. Inform
them in
ways that show what they
will gain. Give them enough
to feel
empowered as an informed
buyer.
7. Use the Power of Words
Words are magic when their
power is understood. In the
hands of
a skilled marketer words are
crafted to create a sense of
need
and urgency in people.
Words arouse emotions. Used
right they can conjure up
vivid and
seductive mental imagery.
Words can inspire the trust
of a spy
or satisfy the logic of a
mathematician. Words can
motivate
people to act on unfulfilled
needs and desires. Use words
to
induce emotional responses
in people and you will
achieve your
marketing objectives.
Rudyard Kipling called words
a powerful drug. Use
language to
your advantage and seize the
power of this drug.
These seven strategies are
very powerful for the
dynamic
marketer. Set your sights on
a desired outcome, throw in
a
little enthusiasm, and
you've got a formula that's
nothing less
than magic.
ABOUT THE AUTHOR
Brett Krkosska provides
how-to advice on family and
home-based
work issues. Get start-up
guidance, business ideas and
inspiration at http://HomeBizTools.com.
Become a subscriber for
a fresh and original
perspective on today's
business issues:
mailto:enews@homebiztools.com
