Affiliate
Marketing Billionaires?
By: John Evans
Can the sky be truly the limit with
affiliate marketing? Just how much can one
affiliate marketing web site be worth?
Well, 2 British guys may well have set the
bar at a new all-time high for the affiliate
marketing industry. The
prestigious Sunday Times newspaper in London
recently profiled the astonishing success of
web entrepreneurs Duncan Cameron and Simon
Nixon of www.MoneySupermarket.com. Their web
site enables visitors to easily compare a
massive range of
financial products such as credit cards,
insurance and mortgages.
The UK-based entrepreneurs only started in
the affiliate marketing business in 1999 and
their business is now valued by the Sunday
Times at an astonishing $925 million–Yes,
you did read that correctly by the way,
although I did fall off my chair when I read
their real life true story.
This makes them near-billionaires, and
achieved largely via affiliate marketing in
less than 5 years! It also makes them
probably the wealthiest affiliate marketers
in the world today!
More importantly, what does their success
tell us about the affiliate marketing
industry and what can we learn from their
astonishing level of success?
1. Clearly, there is a lot of money to be
made in the Financial Services industry as
an affiliate marketer. Credit card companies
for example, pay huge commissions (from $30
up to $80 and more) for every successful
card application
completed. This highlights the enormous
potential of this niche.
2. Their site is easy to navigate and use,
allowing the comparison of several related
financial products at one time.
3. The site solves problems for people and
provides easy solutions. It is designed for
people who perhaps do not
spend too many hours surfing but need
services like this one.
4. The web site "pre-sells" a massive range
of financial products. "Pre-selling" has
been a frequently used term in the affiliate
marketing industry. The site gently informs
visitors of all the key details associated
with any financial
product and allows visitors to make truly
informed decisions.
5. It tells us that Affiliate Marketers like
you and I can
compete with big companies in the financial
services niche. Here are just a few
affiliate marketing sites that I found
today, each with tremendous Google rankings.
I happen to know that each are all
home-based or small independent businesses:
www.creditcardexpert.co.uk
www.canadiancreditcenter.com
www.credit-cards-comparison-charts.com
www.creditcards121.com
www.ccapplication.com
The amazing thing is that affiliate sites
like those above often significantly outrank
some of the biggest financial institutions
in the world. That, more than anything else,
shows the power that can rest with the
little guy or gal, working at home on their
affiliate marketing business.
It is true that financial services is a
highly competitive niche. However, this can
also be viewed positively as it validates
the business model. When I interviewed Colin
M. in my Success
Alert book recently, I came to realize that
he certainly viewed it this way. Colin M. is
an example of a guy making a mere $250,000
each year just from one financial services
affiliate web site based around credit
cards.
So, should we all go out today and build
ourselves a range of affiliate marketing web
sites based around the financial services
industry?
Well, the business model is certainly valid
and clearly there is a lot of money to be
made from this niche. However, the
competition out there is fierce so be aware
of this. Never
though, has the small business operator been
able to so effectively compete with large
corporations.
Perhaps more importantly though are the
lessons of helping people find solutions to
their problems and gently
pre-selling them all the way to an affiliate
commission. This
approach can usefully be applied to any
niche market in the full knowledge that it
does work amazingly well. Honest and useful
product reviews are always a massive benefit
to potential buyers.
Maybe you don't want to end up like the
www.moneysupermarket.com
guys but you can easily duplicate Colin M's
success as profiled in my recent Success
Alert book.
About the Author
John Evans is the author of a universally
acclaimed book
profiling 11 amazingly Successful Internet
Entrepreneurs.
Each of the entrepreneurs profiled were all
largely unknown until they were revealed in
this amazing book. One of the affiliate
marketers profiled makes over $250,000 each
year from his credit card affiliate web
site! Check out his book now at
=>http://www.SuccessAlert.net/amazing
