Attract Product
Buyers--Create your Home
Page With Marketing
By: Judy Cullins
Your home page needs to grab
your visitors by the
collar--persuade and engage
them.
You have the power to gain
your visitors loyalty, to
book mark
your site, and eventually,
to buy your products if you
write
irresistible, streamlined
copy that engrosses them all
the way to
your order pages.
Here's a rough draft of my
new home page:
Part One. Start with an
intriguing headline that is
benefit-
oriented that will lead your
visitor to your products.
Sample: I wrote "Want a
Quick and Simple Way to
Quadruple
your Web Sales within Four
Months?" when they clicked
the
link it took them directly
to my success story,
somewhat like a
sales letter.
After reading the success
story I provided a link that
took them
to the products page where a
popup gave them more
benefits
on my new eBook _Ten
Non-techie Ways to Market
Your
Book Online_.
Sample: For my book coaching
services I opened with this
headline "Let the Book Coach
Make your Book Dream a
Reality." This link takes my
visitor directly to my
coaching
services information and why
I'm the coach for them.
Instead of just listing your
book title, try a
benefit-driven
statement like this:
Discover the hidden truths
about getting your
salable book written,
finished, published and
marketed. Learn
the "fast-forward" way.
Here, I added a link saying
"click here"
to take my visitors to
_Write your eBook or Other
Short
Book Fast!_ where multiple
benefits pop up with
ordering
information.
Part Two. Add who you are
and what you can do for your
visitors, but make it short.
Nothing turns a visitor off
more than
long bio copy. They don't
care about you, they care
about what
problems you can solve for
them. They especially love
free
information.
Sample: The Book Coach can
answer your questions, and
make
your book dream a reality.
Judy Cullins, M.A. offers
her 20
years as an author,
publisher and marketer of
over 40 books and
special reports--all in
short, easy-to-read,
formats, with lively
teleclasses and phone
coaching..
Part Three. Add some
specific benefits with a
personal
approach:
Sample: I can help you
answer questions about your
book.
- What are the first steps
to writing a great selling
book?
- Will my book attract my
desired audience?
- Do my potential buyers
know they need my book and
it's
worth the money?
- Will my books sell enough
copies for my satisfaction?
- How should I publish my
book?
- Now that it's written, how
can I best promote my book?
Part Four. Add a WOW
testimonial.
Sample: "Save yourself from
headaches, disappointments,
and
money down the drain. Read
Write Your eBook or Other
Short
Book-Fast! before you write
another word. Judy puts you
on
the fastest track to
publishing success."
Marcia Reynolds, M. A.,
M.Ed.
Past president of the
International Coach
Federation
Author of How to Outsmart
Your Brain
http://www.covisioner.com
Part Five. Use a Testimonial
or Give Away Free eBooks for
your Ezine.
Your visitors will also say,
"Who cares?" For you to
convince
them they must have your
ezine, add a testimonial
from a well
known expert in your field.
An even better idea that
boosts my
subscribers to 25 a day is
to include a free eBook or
report.
Sample: Dan Poynter's
testimonial below:
"Chock full of nuts and
bolts on book writing,
publishing, and
marketing. Definitely worth
your time."
Offer Free report if people
subscribe to your ezine.
Sample:
Send an email to Subscribe@bookcoaching.com
The Book Coach Says...
includes 2 free eReports
Put some passion into your
headings--give visitors a
reason to
subscribe. Offer a free
eSpecial Report to new
subscribers.
On each page list the
copyright and other
important contact
information at the page's
bottom.
Just think--the more
pizzazz, the more visitors
will return to your
site to surf, get free
information, and buy your
services and
products.
About the Author
Judy Cullins: author,
publisher, book coach
Helps professionals manifest
their book dreams.
http://www.bookcoaching.com/discounts.shtml
Send an email to
mailto:Subscribe@bookcoaching.com
The Book Coach Says...
includes 2 free eReports
mailto:Judy@bookcoaching.com
Ph./Fax: 619/466/0622
